Resume
Dedicated social media coordinator with 3 years of experience in digital marketing, copywriting, and content creation, seeking an associate social media manager position to leverage storytelling to drive brand success and audience engagement.
EDUCATION
UNIVERSITY OF FLORIDA
Master of Arts in Mass Communication​
-
Public Relations Specialization
-
Social Media Graduate Certificate
-
GPA: 4.0/4.0
MAY 2023
CALIFORNIA STATE UNIVERSITY, FULLERTON
Bachelor of Arts in Sociology
-
cum laude, Dean’s List (4 consecutive semesters)
MAY 2019
EXPERIENCE
Meerkat Media Group
Social Media Coordinator
-
Collaborate with client account managers to optimize content strategy, contributing to a 246% increase in
impressions on Facebook and a 201% increase in post reach on Instagram within six months.
-
Design graphics for posts and edit together video assets into reels for social media content.
-
Plan, design, write copy for, and schedule monthly content calendars across Pinterest, Facebook, LinkedIn,
X/Twitter, Instagram, and TikTok for clients.
-
Conduct PR outreach to blogs and nonprofits to secure partnerships and media coverage for a new documentary.
​
​Digital Marketing Intern
-
Assisted with community management and engagement on Facebook and Instagram for multiple clients.
-
Wrote, edited, and formatted blog posts and press releases for client websites, including Squarespace,
WordPress, and Shopify, optimizing for SEO.
St. Augustine, FL
May 2023 - Present
Aug. 2022 - April 2023
Orange County Sustainability Decathlon
Social Media Assistant
-
Crafted a comprehensive social media campaign for the inaugural event, which led to significant results over three months, including a 90% increase in followers on Facebook and a 170% increase in followers on Instagram.
-
Managed Instagram, Facebook, LinkedIn, X/Twitter, and TikTok accounts, designing and scheduling content while overseeing community management and driving organic engagement.
-
Coordinated marketing and social assets with event partners and potential collaborators and influencers.
-
Wrote articles and page copy for the brand's website, newsletter, and scripts for video ads optimized for
YouTube.
Costa Mesa, CA
July 2023 - Oct. 2023
PROJECTS
#MickeyMeals Campaign
-
Designed a hypothetical social media campaign for the Walt Disney Company, inspired by #ShareYourEars and #HealthilyEverAfter, conducting research to craft a situational analysis, audience personas, budget and ROI report, KPIs, campaign proposal presentation, and evaluation process.
Fall 2022
Nintendo 1-Up Players Initiative
-
Developed a hypothetical PR initiative for Nintendo of America, including a press release, blog post, and social media samples, designed to leverage fan-created content to strengthen consumer relationships.
Summer 2022
Disney Magic Mirror Campaign
-
Built a hypothetical communication plan for the Walt Disney Company, designed as an extension to the brand’s Reimagine Tomorrow initiative.